Word & Brown

Unification of multi-system healthcare quoting and complex underwriting rules into a modern, high-performance B2B SaaS platform.

// CASE SPECIFICATIONS

Client Word & Brown Insurance (USA)
Timeline / Production 2 Years
Category B2B SaaS / Corporate Health Benefits
Agency & Role NTConsult / Senior Product Designer

// 01. PROJECT OVERVIEW

Evolution of the SIQ product, a robust B2B SaaS medical quoting engine for corporate insurance carriers and brokers in the California (USA) health market.

// 02. CHALLENGES & ROLE

Challenges: Unifying fragmented legacy systems (including legacy DOS-inspired software) into a single modern application, displaying dense data without cognitive overload.

Role in Project: Senior Product Designer & Design Lead, responsible for information architecture, atomic Design System token creation, and usability testing facilitation.

UX Research

Atomic Design

UI Craft
Technical Constraints
Design System
B2B SaaS
UX/UI Design
Figma
HTML
CSS
React

IMPACT IN NUMBERS

3UNIFIED LEGACY SYSTEMS

40+YEARS OF OPERATION CONSOLIDATED

1DESIGN SYSTEM FROM SCRATCH

100%HANDOFF FIDELITY

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